4 Super-Effective Tips for Black-Owned Businesses to Grow Revenue
The pandemic crippled many black-owned small businesses. For those who survived, they were forced to get creative –some even had to pivot from their original business models just to stay afloat.
Now that things are almost back to normal, every black small business owner needs all the help they can get to grow their revenue, and by extension, their business.
If you’re a black small business owner looking for help, we might be able to help you. In this article, we’ll be sharing some of the most effective ways to get your business back on its feet and grow your revenue.
Take Advantage of Social Media
Listen, people are searching for black-owned businesses all over the world. These prospects and customers are intentionally seeking businesses owned by black people that they can do business with. And they’re doing this a lot on social media platforms.
If you have a Facebook, Instagram, Tiktok, or Twitter account, now is the best time to boldly display the fact that you’re a black business person catering to the needs of people seeking solutions in your industry. Then, make an effort to connect with your prospects and customer on these platforms. It’s not just being seen by potential customers, though, getting involved in the wider community and supporting other Black-owned businesses like Black owned property management companies, Black-owned beauty brands, Black activists and writers, and more. It all matters, and social media is a great way to make those initial connections and meet people in the community of Black business owners.
Just remember that you do not have to be active on all platforms all at once. Just pick those platforms that provide the best results for you and stick with them. if you do it correctly, you may not need more than one platform. Doubt it? Ask Mark Jones of Blue Street Pools. His pool tech business is on track to bringing in six-figure revenues this year alone from his popularity on Tiktok.
Use Google My Business
If you run a local business, then you need to get your business on Google maps and make sure it’s searchable and can be found via maps. Google Maps is a huge deal and capable of taking your business to the next level if you use it correctly.
Optimize your listing or website for your target keywords and watch your business take off big time. If you don’t know how to do this, just hire an SEO expert to handle that for you.
Have an Authentic Brand
Black-owned businesses are often considered as being authentic, real, and having some character. You have got to distinguish your brand from the regular vanilla or common brand types that you have in your industry.
You’ve got to have some pizzazz, such that your business stands out pretty quickly. Some business owners use black celebs as their spokespersons or models. Those who can’t, tend to seek our creative ways to promote their brand and make it popular.
You can do the same thing too. An example of how authenticity can help your business is when the CEO of Honey Pot – a feminine product company- was targeted after Target featured her in a Black History Month ad. Her customers rallied around her and fought off the fake reviews, which would have ordinarily crippled her business.
Automate Your Business Processes
Invest in business process automation or outsource mundane and repetitive business tasks so that you can solely focus on growing your business.
For example, instead of tracking your receivables and expenditures, invest in a revenue intelligence system from People AI to handle and streamline that process. It will make the business run much smoother, and your life will be easier because of it.
