6 Tools To Make You A Better Marketer

In a digital world, no business is leaving its marketing efforts to chance. Every business has an online marketing strategy in place but just the strategy will not get you very far. You need to use the best marketing tools that can save you time and money. Let's go through some of them that help you to better your online marketing efforts.

1. HootSuite

Social media is now an integral part of the success of many companies, and marketing on those platforms is necessary for any company in any industry to thrive. Just like Buffer, you can schedule your social media posts to save you time and energy. HootSuite also has features that can assist you with engagements when starting your business. These features can help you find influencers to assist your marketing team and to generate leads for your sales team. Other features help you reply to comments and mentions through the dashboard.  When using HootSuite, you can schedule and manage social media profiles for more than 20 platforms. It's impossible to do this by hand, especially when there is no central dashboard. 

2. Buffer

Buffer is primarily for scheduling social media posts for all your social media accounts. You can see statistics on your engagements as well as analysis. With this, you know how your posts are doing and figure out ways to improve.

3.Google Analytics 

Google Analytics is one of the best free tools of Google. So, when writing your digital marketing strategy for your business, you should add google analytics as it will give you a great start without stressing yourself on understanding the behavior of visitors to your site. Adding the analytics code to your website is not time-consuming, and it gives you access to information on the actions of everybody visiting your site. If you know what you're doing, google analytics can impact your business massively without it being just a traffic tool. For instance, let's say you observe that a social media campaign you're running is driving a whole lot of traffic to your site. This kind of information can help you in adjusting future strategies so that you can duplicate the results. Sometimes you can use a set of keywords that bring in massive traffic and pay attention to these keywords so that you can tweak them later to see similar results. Google Analytics is a tool all marketers must consider using to their advantage. Installing it as part of your online marketing strategy will bring you great results as time passes, and the data collected from this tool is valuable in more ways than you can think.

4. BuzzSumo

BuzzSumo plays a big role when it comes to knowing more about your market. It is cool to assume that you know about your industry when you start a business. But after launching, you begin to find out that there is a lot more you didn't know that could give you an advantage in the market. To understand your competition better and to know the type of content that performs best in search engines BuzzSumo is a good tool for that. For example, when creating content for your blog, that kind of data will give you an idea of what your audience wants. Even though you may not know what to do with all that information at the beginning, every search will help in understanding your competition and your target market.

5. Google Ads scripts

You have probably not come in contact with Google Ads scripts before. It is an automation tool, or basically, code that can be pasted into google ads to do several useful things. The scripts, though scary, do not harm your ads if they are used properly. They will rather help your ad campaigns and save you time. Explore Google Ads scripts ideas to give your marketing strategy a better chance of skyrocketing your business. These scripts can be anything like pausing ads that have an un-encouraging click-through rate or other helpful actions.

6. Grammarly

Putting out content that is badly written may be harmful to your business and brand. When trying to convince people to buy from you and trust your products and services, spelling mistakes and grammatical errors may give you the opposite of the results you expect. Grammarly helps in avoiding such mistakes. It can be used as a browser extension in reviewing copies you're writing on the web. You can download it on your smart devices or computer to use with Microsoft Office programs.

Whether you're a business owner, a marketer, or social media accounts manager, these are tools that you should consider using to improve your marketing strategies.

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