This New Retail Store Sells Only Consciously-Made Clothes
As the world becomes more socially aware, brands are beginning to cater to an activism-centered consumer base. This past week, American Eagle Outfitters Inc. announced it was branching out from apparel brands by launching a retail store named Unsubscribed. Unsubscribed is set to be a brick-and-mortar apparel and accessories retail store with only one location: 73 Main Street, East Hampton, New York. Depending on Unsubscribed’s success, others may follow.
Unsubscribed promises to promote quality over quantity, unlike the fast fashion its sister brands use. Fast fashion is a term that describes companies who capture short-lasting fashion trends and quickly produce cheap, unsustainable clothing to match. Unsubscribed is the fourth company in the American Eagle Outfitters Inc. portfolio, following Aerie, Todd Snyder, and American Eagle.
Unsubscribed is branching out to feature consciously-made garments, many of which were created by third party retailers. Touting their “slow fashion” mission, the company plans to feature only two annual collections. Brands such as Indigo Africa, Boyish, Veja, and Melissa Joy Manning will also stock the store, in addition to Unsubscribed’s private label. It’s a remarkable switch from American Eagle Outfitters’ previous brands.
Though it has been rather elusive on social media thus far, Unsubscribed is creating a website that will be up shortly. The website, however, will not sell products online as part of its deviation from fast fashion. It will instead feature content and apparel from the brand. You can also find the company at @Unsubscribed on Instagram. Be sure to give them a follow!
Photo Credit: @Unsubscribed on Instagram and Women's Wear Daily
Report: Rachel Attar
At the rise of Covid-19 many of us first questioned the timeline of fashion week and would we see the regular calendar continue - the question weighed over many of us for months! It was refreshing to see design houses and designers across the globe take advantage of the uncertainty and plow into production mode - thus my interest in Jerri Reid New York - The Black Designer based in Brooklyn New York wow’d instagram with his latest collection paying homage to the Black Is King film which debuted earlier this year in July. I was taken aback at quick of a turn round the young designer produced and released his well crafted designs reflecting some of the films most memorable moments.