Business, Designers, Fashion Access by NKC Business, Designers, Fashion Access by NKC

Sustainable fashion : Reuse - Recycle - Reimagine - What is sustainable fashion?

Fashion is one of the most polluting industries in the world and will only continue to increase.

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Fashion is one of the most polluting industries in the world and will only continue to increase. When consumers online shop and add items to their cart, the only thought in their mind is the excitement for when the package will come in and tracking the order as soon as possible. When pressing confirm order, what some don’t understand is that workers will undergo awful conditions to make sure every customer receives their items. There is little knowledge that people know about how sustainable the production of our everyday clothes, accessories, and shoes are made.

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Too many companies either overproduce and sell too much of the same product when trends come and go every season, which eventually reside in landfills. They don’t understand the impact that they are creating on supply chains. Some brands have started to make clothes more biodegradable but for those who don’t, these clothes that don’t break down as easily sit in piles of millions of other clothes. H&M is now sharing publicly the country in which production is taking place, the number of workers that are in the factory, the names of these factories and addresses, as well as where the garments from their company are made.

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Rent the Runway is helping tackle this issue. This ‘Designer Rental Subscription’ sounds strange at first, but it is a rental store and site in which you can actually rent designer dresses, shoes, shirts, accessories and anything you can think of for 4-7 days. Patagonia, claimed as the “Gucci of outdoor wear” preaches an anti-fashion environmental message. Patagonia has taken over 90 million bottles from these landfills. From their one billion dollars in revenue each year, they use a percentage of these sales to donate towards the “earth tax.” There are companies that; don’t exploit children laborers in factories, increase their quality in clothing by not destroying the environment and have created products to last season after season. There is a higher price tag when you buy, but saving money towards this is not only worth it in the long run for you, but is a small step towards the environment.

(Photo Source: Businessoffashion.com, nytimes.com, Forbes.com)

Report: Pamela Valdez


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