The History behind Vogue Portugal and the Brand
Despite there being a lot of controversy with this idea of exploiting a pandemic, there is still an agreement a lot of people can come to which is what Vogue Portugal does take their covers to the next level.
Vogue Magazine launched its first issue on December 17th, 1892 for 10 cents each. Originally being an upscale and luxury lifestyle journal capturing the lives of the elite in New York City, Condé Nast purchased Vogue. Completely transforming it into a women’s fashion, lifestyle and beauty magazine, it has grown into a monthly publication read by millions around the world. Establishing its first international magazine in 1916, Vogue has continued to spread its impact to the fashion industry by creating over 20 more international magazines including Vogue Portugal.
Prior to its initial launching in October 2002, Vogue Portugal began its licensing a year before under Cofina Media — a Portugese Media conglomerate. There was a preview issue presented to Condé Nast during the process of its creation. When being published as a magazine, Condé Nast assists in the modeling of the first issues due to publishing houses distribution of the titles as a licensee. Paula Mateus overtook the role as Editor-in-Chief for 15 years, along with her committed team at the magazine. This is not only an accomplishment, but an impressive and talented skill as being the head of one of the most popular fashion magazines in the world, isn’t so easy. After doing so, Condé Nast moved Vogue Portugal from its publications under Cofina Media to LightHouse Publishing which was already under the issuing of GQ Portugal for a year and a half. As a result of this change, there was a brand new establishment of a team which included Editor-in-Chief. José Santana and Sofia Lucas, two very close artistic and talented friends for over 20 years, both worked under Cofina Media. Lucas was the Art Director for the magazines being produced, and Santana began as a designer. Remaining alongside each other in the industry, Santana was given the position as the Art Director for Vogue Portugal and GQ Portugal, which was very well deserved. Having such a special friendship allowed them to combine their own strengths and expertise into launching the creation of LightHouse Publishing together. Having years of knowledge, being so experienced in the field of publishing, and already having previously worked with Condé Nast, they were more than the perfect fit for taking on the role.
It should be noted that Mateus, Santana, Lucas, and their team have brought personality, life, and creativity over the years to every page flipped through in Vogue Portugal. Despite Vogue being known as one of the top fashion magazines in the world, this brings the idea to people that their magazine should not reflect the current issues in the world today. The cover of the April 2020 magazine for Vogue Portugal captured by Branislav Simoncik, is of a man and a woman, Bibiana Baltovicova and Adam Bardy, kissing through their surgical masks. While this reached a topic of controversy among some, a fashion magazine is not just a report on the latest trends and runway reviews. There are other issues facing the world, people, and the economy. Vogue Portugal released a “Planet Earth is the Trend” cover in September 2019 to highlight sustainability and bring awareness. In April 2020, there was also the “Freedom On Hold. COVID-19, fear will not stop us.” Haters will always misjudge and have their opinions towards people, brands, or companies that derail the idea of being conventional and sticking to a specific stereotype. Going beyond the traditional cover everyone normally expects, Vogue Portugal brings the importance to trends and news not just on the runway, but off of it as well.
In addition to being such a dominating force in the fashion industry, Vogue Portugal’s charm is more than what people see on the cover. Behind every photo is a team that works to curate an emotion and reflect a form of art. Anybody can take a picture, format a layout, upload it, and call it their magazine, but Vogue Portugal views their work with heart, pride, and motivation to never settle for mediocre ideas. Compared to other international Vogue magazines, each and everyone one of them have their own style that reflect their identity and character. Soon after the line up, set up of photoshoots, and pages are laid out and settled within 3 weeks, the printing process begins. Once sent to the printer, copies and prints are then dispersed to the distributor and subscribers. This is the moment that all subscribers to the magazine have been waiting for the most. Once distributors receive this, they are brought to be displayed in newsstands. Although all Vogue magazines have continued to stay true to their original physical forms, they all have digital versions to their editions, which began several years ago for Vogue Portugal.
Photo Credit: Vogue Portugal
Report: Pamela Valdez
Continuing to remain diverse, influential, and relevant, it is important to listen to readers, critics, haters, and fans. Vogue Portugal delivers content in response to always evolving themselves and leaving behind the idea that they must focus on physical fashion such as clothes, shoes, and accessories, but instead to incorporate that and issues around the world into a form of art to surpass the expectation of readers. Being a monthly magazine means that the team is not only putting full energy and ambition towards their work, but making sure that every cover, word, and page leaves them just as proud as the last month.
NYFW X ACCESS MEDIA TEAM
Meet the people who capture all the madness. Our NYFW SS17 Media Team.
New York Fashion Week is almost here! This year we're doing it bigger than ever! We've partnered with Walk Fashion Show as their regional media partner, meaning all of your exclusive fashion week coverage will coming from yours truly. We'll have exclusive designer interviews, behind the scenes footage, live feeds and more. Make sure you follow all of our social media platforms to keep up with the action! We'd like to introduce to our SS17 NYFW media team, who will be making all of this magic possible! Check out the media team's bios below and save some of their contact information for future projects!
Harrison, Hart
Age: 22
hhart1@students.towson.edu
Phone: 410.598.1703
www.harrisonhartphotography.com
Instagram: @hhart1
Harrison Hart is a Baltimore native with a passion for photography and filmmaking. Growing up with a camera in hand, he is documenting the world through his lens – capturing people and places with his unique style.
As a photographer, Harrison develops images that tell the story of the kinetic world around us. His photographs are a celebration of the inspirational and beautiful aspects of life. They are also compassionate depictions of people and situations which are more desperate and call out for our attention. Harrison brings a unique artistic style to his photographs of weddings, special events, portraits, and sporting events. His documentary photography tells the stories of issues and human situations with clarity and poignancy.
Bria Scott
Age: 19
Email: BlackMythPhoto@gmail.com
Phone: (484)350-7407
Website: (Coming in October)
Social Media Handles: Instagram: @BlackMythPhoto
Bria Scott is a Philadelphian creative who was born and raised in a small section of Germantown known as Dogtown. She is currently enrolled at the University of the Arts to study the advancement of Photography and Film while pursuing her own photography business under Black Myth Photography which was formed in the Winter of 2013. Her work is inspired by geniuses such as Hype Williams, A$AP Rocky, ScHoolboy Q, and Onoe Capone.
Tristan Baboolal
Age : 23
Email: StanWayne15@yahoo.com
Phone: 240-752-2183
Web: Iamstanwayne.com
Instagram: _Stanwayne_
Mariah Rachel Burke
Age: 23
mrburke@wesleyan.edu
267.231.8724
mrburke.wix.com/mariahrachelburke
instagram: mariahrachelburke
My name is Mariah Rachel Burke. I am a born and raised Philadelphian who spent years photographing the city around me before moving up and away. I attended Wesleyan University where I studied English and Film. I have spent over four years in the film industry, during which I have worked on projects for Ira Sachs, Eric Weber, Nike SB, among others. I am currently producing an independent film directed by a Wesleyan alum, set to shoot in September, 2016. My photography has been published by Method Magazine and will appear in Prolific Quarterly and Element Magazine in Fall 2016. I have spent time living in Philadelphia, New York, Madrid, and New Orleans.
Name: Kyle Avery Adams or Montrekyle
Age: 21
Email: kadams916@gmail.com
Phone number: 2674428509
Website: vimeo.com/montrekyle Instagram: @montrekyle
Montrekyle is a visual artist who creates short fashion films along with captivating visual artist features throughout DC Philadelphia and NY.
For more information on the NYFW Media Team, please use the contact information provided or email accessbynkc@gmail.com.
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