KITH and Sailor Moon Team Up For New Collaboration

Sailor Moon was one of the flagship anime in the 1990s that introduced an entire generation to the distinct art style and boundless creativity of Japanese animation. Over two decades later, Sailor Moon’s legacy is still felt throughout pop culture, a milestone that is commemorated by the clothing brand KITH.

KITH has officially collaborated with the Sailor Moon franchise itself in celebration of the television show’s 25th anniversary. The label’s latest products are hoodies and t-shirts depicting the eponymous superhero with the KITH logo. As a series that resonated most with young girls, Sailor Moon proved that femininity and strength are mutually inclusive, a sentiment best symbolized by the pink cropped hoodie with an image of the Sailor Scouts wearing KITH clothing emblazoned upon it.

Conversely, Sailor Moon’s character design, consisting of her colorful dress and signature blonde pigtails, is prime for graphic streetwear, creating a look that is casual and youthful, yet feminine. KITH’s new merchandise will undoubtably reignite older consumers’ nostalgia for their beloved childhood cartoon, all while subtly invoking the younger generation’s curiosity about the anime, eventually leading to another era of young girls becoming invested in the iconic heroine. Overall, KITH exemplifies the modern art of mainstreaming what was once a niche interest through the innovation of fashion trends.

Report: Nia Hunt

---