Tik Tok is the Emerging Platform for Beauty & Fashion Influencers
YouTube and Instagram have seen their fair share of beauty and fashion influencers, but now is the time for Tik Tok to emerge as their new platform.
Tik Tok, the video-sharing service that has had millions download its app in recent years, provides an easy way to share creative videos with others. Essentially anyone can make a Tik Tok video, and the algorithm for the app can help garner views in just a few days. With the effect of Coronavirus on society and the quarantining that followed, influencers, specifically in beauty and fashion, had to find a way to engage with their audience while being confined to limited spaces. Since then, Tik Tok has emerged as a place for these influencers to interact with their followers easily and attain an even larger audience.
On Tik Tok, influencers have gotten very creative with the content they produce. For beauty influencers, one trend they have been doing is “draw a makeup look.” This trend has the influencer’s followers submit drawings of random makeup looks for them to recreate. Beauty influencers then select a few of them and create a compilation of first the drawing, then the actual look executed. Another beauty trend happening on Tik Tok is called, “my makeup if I were in different cliques.” To the tune of “Dirty Harry” by Gorillaz, the influencer will go through a series of looks that fit the theme of the video, making sure to change the look at the right beat. Similarly, fashion influencers have used this song for “outfits I’d wear as a cartoon character,” set up with the same music and beat drops, but this time with coordinating outfits. Popular with both beauty and fashion influencers is the “wipe it down challenge,” in which they approach a mirror, begin to wipe and clean it down, then during a certain part of the music a swipe reveals them completely done up head-to-toe, but reverts back to their normal selves after swiping back. The song that normally goes along with this challenge is, “Wipe It Down” by BMW KENNY.
Even though they are a ton of trends on Tik Tok, the platform is still relatively new and will continue to be a database for emerging trends for the next few years. It has already proven to be a ground for some of the creative content-creating people out there, so one should be excited for the trends it produces in years to come.
Photo Credit: License Global, Youtube,
Report: Charlene Piccio
At the rise of Covid-19 many of us first questioned the timeline of fashion week and would we see the regular calendar continue - the question weighed over many of us for months! It was refreshing to see design houses and designers across the globe take advantage of the uncertainty and plow into production mode - thus my interest in Jerri Reid New York - The Black Designer based in Brooklyn New York wow’d instagram with his latest collection paying homage to the Black Is King film which debuted earlier this year in July. I was taken aback at quick of a turn round the young designer produced and released his well crafted designs reflecting some of the films most memorable moments.