BET Airs One Night Special To Raise Funds for Those Impacted by COVID-19
BET has established a COVID-19 Relief Fund in partnership with @unitedway to support and amplify relief efforts in our communities that have been severely impacted by the pandemic. Head to bet.com/donate for more info. #BETCovidRelief
In an effort to provide support for racial disparities during the COVID-19 pandemic cable channel BET launched it’s BET COVID-19 Relief Effort. In partnership with NAACP, United World Wide, and numerous African American activists and businesses, BET hopes to provide crucial financial, educational, and emotional support needed by communities of color during this time. According to an updated preliminary report released by the CDC, African Americans make up approximately 30 percent of the total cases, even though only making up 13 percent of the US population. Specifically in NYC, according to a report made by NYC Health African Americans are being infected, hospitalized, and dying of the virus at a significantly higher rate than their white peers, making up 38 percent of the death as of April 18th, 2020, despite only making up approximately 24 percent of the city’s population.
As a part of these initiatives to further generate relief, BET aired their “Saving Our Selves: A BET COVID-19 Relief” one- night special. Hosted by actors Anthony Anderson and Regina King, TV personality Terrence J, and singer Kelly Rowland. The special aired April 22nd featuring various special appearances and musical performances made by some of the biggest names in the entertainment industry. This special is like no other that BET has ever aired because it was all recorded virtually from the celebrities’ homes.
The special opened with a beautiful rendition of “I Smile”, performed by Kirk Franklin, Kelly Price, Fantasia, Jonathan McReynolds, Tyrese, Le’Andria Johnson, Melvin Crispell III, and more. Streaming from their homes comedians, singers, and actors try to spread what BET’s EVP Specials, Music Programming & Music Strategy Connie Orlando calls the “healing power of music, comedy, and entertainment” in order to educate viewers about what is happening to their community during these unprecedented times.
The donations made to the BET COVID-19 Relief Fund will allow United Way to provide resources to local organizations in New York, Atlanta, Chicago, New Orleans, and Detroit, where communities have been struck hardest by the pandemic.
For more details, or to contribute to the fund, visit BET.com/COVID19.
ALL PHOTO CREDS: @BET on Instagram
Report: Lauren Tucker
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