Rooting For Everybody Black

Source: Instagram (@kerbito)

Rapper Olubowale Victor Akintimehin (better known as Wale) and creative director of Pyer Moss, Kerby Jean-Raymond recently partnered to produce a song entitled, “Sue Me.” The music video, premiering on April 22, 2020, has already received over 500,000 views on YouTube and is one of the most radical depictions of race relations that we’ve seen in recent years.

“Sue Me,” is a song that introduces an alternative society in which white people are a part of the marginalized group and black people are in the majority. Nonetheless, writers Kerby Jean Raymond and Cameron Robert still incorporate real-life instances of the racial profiling and discrimination of black people in the 21st century. It comes as no surprise that a musical artist whose work is as intentional as it is creative, would release something this evocative. Moreover, as a fiercely progressive social justice advocate, Jean-Raymond makes very meticulous artistic choices with regard to the dialogue within the music video as the director.

It’s impossible to watch the video without being reminded of the racial injustices in the U.S. The first reference in the film dates back to the 2018 incident of two black men being denied access to a Starbucks bathroom without making a purchase. Prior to showing the footage of that incident, Jean-Raymond manages to “flip the script” in which a white man is arrested at a Starbucks that’s majority black. That’s a story that hasn’t really been told in mainstream media and can certainly lead you to asking yourself “what if?” What would the world look like if that was the relational dynamic between those races and how would that make us feel?

Source: Complex

Another unforgettable moment introduced is a video of a man, Aaron Campbell, going live from Facebook in prison located in Warren, Ohio. While filming Campbell laments about the government’s perceived lack of empathy toward those in prison during COVID-19. More specifically, he states that inmates are being denied home confinement for the government’s capitalistic agenda. Incorporating both live footages serve a crucial purpose that is difficult to articulate but is definitely felt.  Rage, compassion and a sense of urgency are all emotions that one might feel while watching these videos. 

 The chorus, “Sue me, I’m rooting for everybody that’s black,” refers to a statement made by actress Issa Rae at the 2017 Emmy Awards, “I’m rooting for everybody black.” It’s safe to assume that the overarching message of this song aims to highlight the necessity of justice, equity and representation for black people. Wale unpacks the depth of these issues in multiple layers, fashion being one of them. One of the lyrics in the song reads “Pyer Moss, I dropped ten on my last visit and half that up at Saks, I favor black businesses.,” bringing attention to the practice of black people exercising a form of economic empowerment through monetary supporting each other. The intersectional nature of social issues in 21st century America is multifaceted, and both Wale and Jean-Raymond managed to capture that in a way that forces viewers to imagine while facing reality and potentially reexamine their surroundings.

Report: Julian Randall

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