Rihanna Shuts Down Fenty in Honor of Blackout Tuesday

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Blackout Tuesday, a now famous hashtag on social media applications such as Instagram and Twitter, was promoted by activists to observe, mourn and bring about policy change in the wake of the death of George Floyd.

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While many celebrities posted on their personal social media, Rihanna took it upon herself to promote this cause on her business platforms and in result, has closed all three of her profitable brands – cosmetics company Fenty Beauty, Lingerie line Savage x Fenty, and LVMH-helmed Luxury line FentyShe temporarily to raise public awareness and encourage the Black Lives Matter movement.

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On Fenty’s Instagram page she writes, “FENTY as a brand was created to elevate beauty, power and freedom! At this very moment racists are attempting to rip those values away from Black people and we will NOT stand by and let that happen. We are too powerful, creative and resilient. In support of the Black community, we will be donating funds to Color of Change and Movement for Black Lives. We ask you to speak up, stand up, and pull up against racism and discrimination in all forms. We are not staying silent and we are not standing by. The fight against racial inequality, injustice, and straight up racism doesn’t stop without any movement.”

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Report: Woo Jong Kim

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