Pretty Little Things Launched #StayHomeWithPLT
We are all adjusting to the self quarantines put in place all around the world, trying to find ways to stay active and lively while spending our time indoors. A brand known globally for its affordable and fashionable clothes has taken the extra step to help us all adapt to this new normal. Pretty Little Things, a UK based fashion retailer has launched its “#StayHomeWithPLT” campaign in an effort to encourage its customers to stay inside and to look great while doing so.
The hashtag on Instagram features various “at home” looks, promoting its Stay Home collection on their web site. This collection showcases their comfy lounge and activewear, as well as beauty goodies to pamper your days away. The retailer is also giving tips and tricks to make the most out of this time at home. Working with their brand ambassadors PLT has curated an array of at-home workouts, recipes, and self-care routines we could all do while we all do our part to combat this virus.
The brand has utilized its social media platform to stay connected and to inspire their “dolls” with content. This includes lives on their Instagram story, videos for IGTV, and its “Behind Closed Doors” podcast. Hosted by Nat O’Leary this podcast tackles issues like how relentless social media could be, how to build a brand, as well as getting the juicy scoop on their celeb guests such as Karreuche Tran and lots more. Brand ambassadors have taken to their own Instagrams as well to show their favorite at-home outfits featuring PLT, such as Teyana Taylor and Rose Bertram All this and much more can be found on their Instagram and online shop to remind us that we are all in this together.
Photo Creds: Prettylittlethings.com
Report: Lauren Tucker
At the rise of Covid-19 many of us first questioned the timeline of fashion week and would we see the regular calendar continue - the question weighed over many of us for months! It was refreshing to see design houses and designers across the globe take advantage of the uncertainty and plow into production mode - thus my interest in Jerri Reid New York - The Black Designer based in Brooklyn New York wow’d instagram with his latest collection paying homage to the Black Is King film which debuted earlier this year in July. I was taken aback at quick of a turn round the young designer produced and released his well crafted designs reflecting some of the films most memorable moments.