Burberry Sessions
Fashion and music. Two of the most significant and influential industries we enjoy in today’s society become unified in an original project by the traditional and glamorous Burberry. The well renowned, reputable fashion brand has started to involve the element of live music to their social media presence. Titled “Burberry Sessions”, the much-loved brand is using their platform to promote the works of independent, unsigned artists who are up and coming in the music industry.
The newest addition to Burberry’s social media archive is particularly fresh and exciting, especially during these trying times. Young artists from around the globe are now being heard and adored through their intimate virtual performances. This is all made possible through social media, as the artists record themselves performing their songs and Burberry streams the performances, mainly on their Instagram feed, so followers can watch and experience the live renditions, both parties participating from the comfort and safety of their homes.
Rap, R&B, Hip Hop, Electronic, Punk, Rock, and Soul, as well as combinations of these, are the genres of music that the young musicians have presented thus far throughout their sessions. Similar to the differentiating genres, the diversity of the artists themselves is not to be overlooked. Individually, each artist embodies a unique ethnic background while simultaneously representing their local geographic roots. Together, these musicians highlight the inclusivity of the Burberry brand. Like most artists do, these talented entertainers are able to portray their irreplaceable personalities through original musical creations, making it easy for fans to connect with them on a more intimate level.
Burberry has truly expanded their horizons with the Burberry Sessions project by supporting talented, growing musicians who have such spark and potential to become a success in the music industry, as well as providing a comforting distraction during the COVID19 crisis. Fashion and music are vehicles through which strangers can bond with one another, despite any cultural or physical boundaries. Using their platform to offer the gifted individuals a chance to share their passion with the world, when they otherwise may not have had the tools to do so, is what fuels our ongoing, ever-growing respect and admiration for the Burberry brand.
Report: Alexandra Donnelly
At the rise of Covid-19 many of us first questioned the timeline of fashion week and would we see the regular calendar continue - the question weighed over many of us for months! It was refreshing to see design houses and designers across the globe take advantage of the uncertainty and plow into production mode - thus my interest in Jerri Reid New York - The Black Designer based in Brooklyn New York wow’d instagram with his latest collection paying homage to the Black Is King film which debuted earlier this year in July. I was taken aback at quick of a turn round the young designer produced and released his well crafted designs reflecting some of the films most memorable moments.