Updating Your Spa To Wow Your Guests

Out of all businesses in the hospitality and wellness industries, spas are often those most at the mercy of changing standards. With new technology and trends in treatments and facilities comes a demanding customer base. As such, if you feel like yours is starting to fall behind, here are a few changes you might need to make to ensure that you’re keeping up with the market.

Attract the best therapists

If you offer massage therapy and other similar services at your spa, then you need to make sure you’re making an effort to recruit the top talent. This can include making sure that your compensation package includes not just salaries but perks to make the job more attractive. However, it also means knowing where to look. When you’re headhunting, work with local beauty and massage schools and similar spots so that during any job fairs or networking opportunities, you’re able to get the fresh and promising talent right out of the gate.

Create a better spa pool experience

Relaxing in the spa pool or hot tub is one of the most memorable experiences in any spa. For that reason, you should make sure that the experience is as pleasant as possible. This might mean installing new pumps with teams like Davey Pumps to ensure more pleasant and efficient movement of warm water. However, the structure of the spa itself needs to be considered, as well, as installing things like armrests and comfortable and shaped seating areas can help your guests relax in there as much as they want without any complaints.

Keep up with the latest services

You shouldn’t rush to incorporate every treatment trend in your menu, but you should look closely at which of the more recent treatments out there have been sticking around for longer. Focus on the treatments that fit your niche, be it skin and body care, hair removal, makeup services or otherwise. For instance, you might want to look at installing electrolysis equipment and investing in training with electrolysis for your hair removal therapists with services like Fleming Laser if you aim to expand in that direction. If you’re going to expand your offering of services, it’s crucial to do it in a committed, long-term way that fits the rest of the spa.

Create a more comforting atmosphere

If your services, facilitates, and team are all at their very best, then the only thing that might be lacking is the atmosphere. The devil is truly in the details when it comes to creating an exemplary spa experience. It can mean things like investing in aromatherapy reeds, infusing your water with lemons or cucumbers, offering herbal teas, offering fluffy slippers when clients come in the door , and so on. The extra mile treatment goes a very long way with client satisfaction/.

Spas should feel like luxuriant spots for pampering and comfort, first and foremost. Make sure that you’re investing to fix any problems that get in the way of that experience and making the upgrades that create the best possible guest experiences.