Stop Making These Disastrous Online Marketing Mistakes
Reaching the right people online has the potential to ensure your company thrives. However, too many businesses are making mistakes that are stunting this potential. Read on to find out what they are, and how to avoid them in the post below.
Not paying attention to the competition
Many people believe that the key to success is not worrying about what other people are doing, and focusing only on what they can do in any given situation. Now, that might work for personal growth, but it's a horrible strategy when it comes to online marketing. Indeed, for online marketing tactics to be successful, examining and analyzing what your competitors are doing is crucial.
In particular, you will want to focus on what your company does better than your competitors and make sure you highlight this in your online marketing campaigns. In this way, you will create a unique value proposition that will have people choosing your company over your competition time and time again.
Putting all your budget into paid online ads
There are two main different kinds of paid ads that most companies use for online marketing including PPC or pay per click, and SMM social media marketing. Such ads can be useful in driving more people to your website in the short term, but they certainly are not the only way to do this. Additionally paid ads tend to be expensive and have a relatively low ROI which could be a risk for your business.
Instead, the best approach is to combine some targeted paid ads along with good SEO (search engine optimisation) practices. Good SEO practices will help your business appear higher in the SERPs (search engine results pages) when people search for keywords about your company. The higher your business appears the higher the chance is that a user will click on your link and visit your website.
The good news is there are many things you can do to boost your position in the SERPs such as peppering your content with keywords and making sure your website is optimized for mobile, as well as PC.
SEO can be complicated though, and working with an SEO specialist who has experience in your field of business is the best way to make it as effective as possible. For example, if you run a hotel, finding an SEO expert like the one you can see when you visit the website you’ll find at the end of the link is crucial. This is because they will be able to identify any useful tips and tricks, as well as any potential problems that can impact your business specifically.
Not optimizing your marketing strategy for mobile
Above in the SEO section we have already discussed the importance of making sure your website is optimized for mobile users. However, mobile users need to be given even more consideration if you want your online marketing campaigns to be truly successful.
This is because, currently a great deal of people, even a majority of people, access the internet through a mobile device. What that means is you will be making a major mistake if you don’t come up with marketing that is compatible with such devices, and in the worst-case scenario you will be cutting out a vast number of potential customers.
With that in mind, you may wish to consider adding things like apps, video and photo competitions, and social media marketing into your online marketing arsenal.
