Deciding Upon The Appropriate Warranties To Grant Customers
Outside of ensuring all the stipulations for securing consumer rights are preserved and honored, you get to decide the scope and size of your customer warranties. In many cases, a warranty can be used as a marketing tactic, convincing a particular customer to opt for your service or product over another.
After all, if two products of similar quality and price were offered to you, but one offered a replaceable warranty of two years more than the other, your decision would be simple. Warranties can also be defined in different ways, for instance, some may or may not cover for accidental damage or user error, but will cover the fault involved in a particular item.
Deciding upon the appropriate warranties to grant customers will depend on the kind of product or service you offer, and in some cases, those measures are combined. To use an example, think of how a contractor will use certain products to finish their work, but the quality of their installation and integration into the space will also determine the worth of their warranty.
In this post, we’ll discuss how to decide upon the appropriate warranty, and how to market your decision:
Is Repair A Possibility?
It’s good to think about what kind of long-term repairs or replacements you might provide. Repairs can often be a good means of restoring a product to its prior worth. Let’s say that some issues have occurred since you installed a bathroom in your client’s house. Going over the grouting with the RIW toughseal could help fix the issue, and perhaps you’re happy to come back and make any complimentary repairs within the first year after an installation. This can lay out your terms and the work you’re willing to commit for free after a service has been rendered.
How Long Can The Product/Service Last?
Of course, the warranty you provide will sometimes be defined by the actual product longevity itself, or how the service has been carried out. For instance, installing a roofing system that may be rated for fifteen years can help you offer that same warranty as part of your quote. For certain items, like tech products, you may guarantee a certain amount of service updates up to a specific date. An approach like this ensures a more competent outcome.
What Will You Include In That Warranty & How Is Your Process Defined?
What stipulations will be in your warranty without affecting consumer rights? For instance, it might be that you’re happy to come and repair weather damage to part of the household, or if an item breaks, you ask your customer to send it back to you as you send out a replacement.
It might be that you have a limit on how many replacements you’ll issue. On top of that, you may give a grace period, such as a 90 day limit before the item can be returned in its full packaging for a full and worthwhile refund.
With this advice, you’re certain to decide upon the appropriate warranties to grant customers going forward.
