How To Effectively Improve Your Customer Service For Seniors
It goes without saying that customers play an integral part in every business. Without customers, your business cannot make profits, grow, or reach numerous goals. This is why it is vital to establish healthy and successful relationships with your clients. To do this, your business must provide impeccable customer service- regardless of a client’s demographic. Many businesses tend to focus their customer service efforts on younger, more energetic target groups, more than they do with older adults. If your business does this, you should consider improving your customer services to give the elderly a chance to form lasting relationships with your business. Here are a few tips to consider.
Be patient
Efficiency and productivity are key in providing excellent customer care; and to do so accurately, you need to manage your time. However, this can be a little challenging when dealing with older adults. Older adults are relatively slow, taking longer to make decisions or requiring more attention to use various technological advancements. Instead of being agitated, you should be patient. Take the time to listen to their issues without making them feel rushed to do so.
Write things down
The truth is as you age, parts of your body age with you. Hearing loss is a common phenomenon many adults experience as they age. Dealing with an aging customer experiencing hearing loss can be difficult as it is an obstacle to the easy flow of communication between your business and them. This, in effect, leads to a poor customer service review from your client and a frustrated employee!
To avoid the issues of miscommunication, it is advisable to write things down. When you see an elderly customer exhibit the signs of hearing loss (you can learn more about the symptoms of hearing loss), you can offer to jot down what you would like communicated to them. This way, you can create a steady flow of communication with them, producing satisfied customers.
Show respect
Just as much as dealing with older people may be difficult for your business, it can be equally difficult for elderly customers to deal with young business representatives. In some cases, elderly customers may feel as though they have been disrespected by an employee, even when that is not so. This is why it is essential to be cautious of how you speak to your older clients. Try not to be condescending or pass inappropriate comments. You can also show respect by trying not to show your frustration. You should also give preferential treatment when needed to acknowledge them—for example, being exempted from joining long queues.
Offer loyalty discounts
The economic position of many elderly customers may not be what it seems. Many of them are living off their retirement funds or investments. By offering loyalty coupons and discounts, you help them save. It also helps create a greater sense of belonging, which plays a role in creating strong ties between the customer and the business.
All your clients, whether young or old, should be able to enjoy high-quality service. Using these tips, you can ensure your customer base will increase and your business would make more profits.
