4 Methods to Increase Business Exposure
You want to grow your business, but you're not sure how. So it's natural that you might find it challenging to compete with the big guys in your industry as a small company or startup. But there are ways for smaller businesses to get exposure and grow their customer base without going broke! This blog post will discuss ten ways businesses of all sizes can drive traffic and exposure without breaking the bank.
#1 Sponsor events that are relevant to your business
Sponsoring events is an excellent way for smaller businesses to gain exposure and access new customers that may not have heard about you yet. But, of course, you want the event sponsorship to align with your company's values and goals, so do some research before signing up! For example, sponsoring an art exhibition might be more in line than supporting a sports team if you're selling organizational products like office furniture or notebooks.
#2 Utilize social media
Social media is a great way to get your company in front of new people. However, you want to make sure that you're posting content on different social platforms, so it's not the same thing over and over again. For example, suppose you post about your work environment services (like office design or furniture installation) on Instagram. Still, Twitter only has posts about clean energy products like solar panels and LED lamps. In that case, you'll have missed out on an opportunity for exposure!
You can also use social media as a customer service tool by answering any questions from followers who may be interested in what type of business they are looking for. And remember: Social Media is all about engagement - try asking some fun "would you rather" polls or trivia questions in your posts to get more engagement.
#3 Create content that is engaging and valuable
Content creation can be done in a variety of ways, including through blogging or podcasting (or both!). You'll want to make sure that you're coming up with content that would interest your target audience - for example, if you have an organic grocery store, then maybe feature recipes on foods they sell! This type of engagement will keep customers interested in what's going on at the business and build trust between them while simultaneously using a selling platform to increase sales. You can also utilize the opportunity to share your story and create a personal connection between you and your customers - this will strengthen the relationship and create loyal customers that keep coming back!
#4 Improve customer service
Customer service is an integral part of any business, but it's especially important for smaller businesses. For example, if you have a customer ask about product availability in the store and there are none left on the shelves, then offer to deliver one from your warehouse - or offer them another option if they're looking for something different (even though this may be more expensive).
By utilizing the above tips, you’ll drive your business’ exposure through the roof and have a solid client base in no time!
Create Content That is Engaging and Valuable
Creating press and exposure around your business is one of the best ways to spread the word about what you stand for and what you can do for your clients. As well as creating content that is engaging and valuable, you also need to talk about why your business is the right choice for your target customers. Companies such as KeySource Acquisition have done this so well as they elaborate on their customer loyalty and their ability to deliver high quality services and execute on past growth objectives. In truth, it can be very difficult to capitalize on an extremely saturated industry, so you need to seek out ways to establish yourself and look for role models that can help you to perform at your best.
