Nintendo’s Latest Installment of Animal Crossing: New Horizons Capitalizes Need
Now more than ever, people are relying on video games to pass the time and escape reality. The digital age provides a safe space that rests at the intersection of society and technology, creating a much needed safe space for those who find themselves in isolation. Nintendo’s latest installment of Animal Crossing: New Horizons capitalizes on this need.
With COVID-19 forcing social distancing orders to bleed into summer, those stuck at home have begun itching for something to do. Many have busied themselves with testing new recipes, dusting off the books on their shelves, and booting up those old home workout videos in an attempt to fill the passing hours. If there is one company that has benefited off of the people’s boredom, it is Nintendo. The multi-billion dollar video game company’s popular gaming system, the Nintendo Switch, has found itself as a commonplace commodity among American households.
For well over three weeks, the Switch has been consistently sold out in major retail stores. Originally priced at $299.99, new Switch consoles are now being sold on sites like Ebay for well over $500. On March 20, Nintendo released its newest installment of the Animal Crossing franchise for the Switch. Animal Crossing: New Horizons is a game where players become a resident on a small island alongside bipedal animal friends. They work to beautify and customize the island, creating the remote getaway destination of their dreams. Mixing cute aesthetics, endless furniture and clothing choices, and online features that allow players to connect with friends, the game has experienced a similar boom of popularity to the console it was released for. Originally selling for $60, a physical copy of Animal Crossing: New Horizons now sells for $94.99 on Amazon. Animal Crossing has created a safe haven for players among COVID-19 worries; each individual pixelated
island is its own world where people can meet up with friends and family without the fear of infection. In the weeks following the game’s release, people have held events such as weddings and graduation ceremonies in lieu of their cancelled real life counterparts. Couples have dressed their little villagers up and visited each other’s islands on mock dates. People are using the game in an attempt to maintain any form of fulfilling social interaction during this time of social isolation. What does this mean for the future? How will games affect the normalcy of a post-Coronavirus world? Despite the comfort Nintendo is currently providing many households, they have also created new questions with uncertain answers about how society will continue to intersect with increasingly normalized virtual realities.
Report: Nicolette Schneiderman
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