Retail Therapy - The Myth Has Become Reality
How Consumers Are Flocking to the Web During Quarantine.
As a result of the Coronavirus pandemic, some of our favorite beauty brands and retailers are temporarily closing their stores to help prevent the virus from spreading. While in-store shopping is no longer available, many brands are still offering online services, as it is virtually impossible for the virus to survive throughout transit. If you suffer from anxiety and depression, experiencing higher levels during these challenging times is common. As it turns out, a little retail therapy is a proven way to help combat these issues.
According to Psychology Today, online shopping can provide a sense of relaxation and escape, as it is a mindless and calming activity. Another study from the Journal of Consumer Psychology notes that retail therapy can be beneficial in providing a sense of control and stability when you feel like you have no control over your environment. A handful of brands are even offering incentives to stay safe and socially distanced during these times such as free shipping. Many department stores, including Macy’s and Bloomingdale’s, closed their stores and are continuing with online services, and are still providing their employees with benefits and regular pay. Also, many beauty brands such as Glossier, Kiehl’s, Benefit Cosmetics, and many others are implementing the same policies. When engaging in retail therapy, supporting companies that ensured the health, safety, and security of their employees can help them to lead by example of what it means to protect employees during the current unforeseen circumstances the world is facing, and also for the future.
Report: Libby Ayers
At the rise of Covid-19 many of us first questioned the timeline of fashion week and would we see the regular calendar continue - the question weighed over many of us for months! It was refreshing to see design houses and designers across the globe take advantage of the uncertainty and plow into production mode - thus my interest in Jerri Reid New York - The Black Designer based in Brooklyn New York wow’d instagram with his latest collection paying homage to the Black Is King film which debuted earlier this year in July. I was taken aback at quick of a turn round the young designer produced and released his well crafted designs reflecting some of the films most memorable moments.