Pull Up or Shut Up
Imagine heavily supporting a brand or business that doesn’t care to even represent you. Imagine you buy from a brand or business that doesn’t support you or your people.
Imagine heavily supporting a brand or business that doesn’t care to even represent you. Imagine you buy from a brand or business that doesn’t support you or your people. During the past few weeks, the United States has been a fragile state. There has been protesting as well as the emergence of awareness. For years, black people have been underrepresented at almost all the brands that profit off of the black dollar. They said enough is enough.
A challenge has emerged on social media that challenged brands to expose the percentage of black employees that they house within a 72 hour period. Many brands have put out statements regarding the black lives matter movement, but the point of the challenge was to ensure that diversity is glorified and is not just a trend for the current movement. The founder stated, “We have to look at businesses and what role they play. They play a huge role in this problem we’re facing,” she said. “They’re saying, ‘I’m donating to Black Lives Matter and NAACP,’ and they move on...For me, it was really a time to say something’s got to give. The only way we’ll see change is if we take a conversation we’re having within the industry and take it out to the consumers.”
Businesses that profit off of the black dollar, as well as the appropriation of black culture, should start showing their support through their numbers. What better way to show support for black lives than to hire more black, qualified, employees.
Photo Credit: @pullupforchange
Report: Soila Douce (@soila.xx)
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