Homemade Black Girl Magic

“Black Girl Magic” has been conjured in the home of Alissa Bertrand, an Atlanta designer whose three daughters modeled her gorgeous fashions. Bertrand’s creative solution to balancing childcare during the pandemic is an impeccable blend of colorful youthfulness and vintage elegance. From reused material, she has woven picturesque designs that further beautify the girls’ natural Afrocentric majesty. By depicting brown-skinned children flaunting their afros in their glamorous attire, the resulting photos affirm that black features are symbols of beauty on par with the vibrant, aesthetically pleasing patterns that are also on display.

As of this past summer, Bertrand’s homemade children's clothing has earned her a sizable audience of over 20,000 Instagram followers. While Bertrand has voiced concern about her skyrocketing popularity merely being the product of a fleeting interest in black businesses, the prominent blackness of her brand is still an important quality to emphasize. Unambiguously black children parading their mother’s hand-crafted dresses and ensembles is positive representation that will undoubtedly resonate with customers of the same racial identity. Bertrand has always strived to depict the kinds of images that inspire confidence in young girls, as she was deprived of them in her own youth, and at last that aspiration has come into fruition.

Photo Credits: Vogue

Report: Nia Hunt