Sustainable Y/Project
The cancellation of the Paris Spring/Summer 2021 menswear shows has not stopped the Parisian high-fashion label Y/Project from continuing to innovate. A brand already lauded for its inversion of gender norms, Y/Project is now making the revolutionary shift towards more sustainable products. Y/Project’s “Evergreen Collection” is a recreation of its most famous looks, each of them constructed entirely of environmentally-friendly materials such as organic and recycled fabrics. Additionally, the brand plans to use a percentage of the collection’s proceeds for ecological philanthropy.
Moving forward, the Evergreen collection will be sold each season with new pieces added monthly. The eco-friendly ensemble has already been featured in Y/Project’s SS21 collection overall, and it will be sold in stores and on the brand’s website later this year. The mastermind behind these changes is none other than Y/Project creative director Glenn Martens, who has been revitalizing the brand since 2013. His eccentric deconstructions of masculinity and femininity in his works have earned Y/Project a multitude of accolades, including the coveted 2017 ANDAM Grand Prize. Now he has expanded his horizons toward sustainability, declaring, “We have the luxury of time to think, which entitles us a responsibility. Y/Project wants to take part in the change, building a better future.”
Photo credit: https://www.yproject.fr/page/about
Report: Nia Hunt
At the rise of Covid-19 many of us first questioned the timeline of fashion week and would we see the regular calendar continue - the question weighed over many of us for months! It was refreshing to see design houses and designers across the globe take advantage of the uncertainty and plow into production mode - thus my interest in Jerri Reid New York - The Black Designer based in Brooklyn New York wow’d instagram with his latest collection paying homage to the Black Is King film which debuted earlier this year in July. I was taken aback at quick of a turn round the young designer produced and released his well crafted designs reflecting some of the films most memorable moments.