When you’re running a business, it’s not just about hitting goals and sales margins a lot of the time. For many, it’s about following a passion and building a brand that you’re proud of.

If you want to renew your relevance, a rebrand could be the best answer, but you’ll need to know how to do this successfully if you want to see results.

You should consider redesigning your website as soon as you find that your website isn't your most powerful marketing tool. If that is no longer the case, it's time to start thinking about redesigning your website.