How Is The Worth Of A Marketing Push Measured?
There are many reasons to invest in your business marketing. But it’s true that marketing can be successful or unsuccessful in many ways. For instance, it might be that your business has managed to gain thorough exposure worldwide for its marketing effort, which seems like a win. But if this is off the back of an offensive or distasteful campaign, securing you notoriety, then it might not be that the positive worth has outweighed the negative. Sure, your business might find an uptick in sales for a little while, but is it worth the reputational damage?
While this is an extreme example, you can see that sometimes, success is not all it’s cracked up to be. That said, often marketing success can be defined in a plethora of minor ways too, so if it seems as though your major goals haven’t been hit, some of the minor bonuses and benefits can take the sting out of that a little as you recalibrate.
Let’s consider how to measure the worth of a marketing push in the best possible way:
Goodwill & Brand Familiarity
Goodwill is hard to quantify, but brand familiarity can help you get an idea of this. Checking out the discourse regarding how your business is being discussed by social media, conducting surveys before and after a marketing push, and measuring your follower counts and newsletter signups can help you take a competent and coherent measure of exactly what your outreach possibility implies. Some companies achieve this by offering free samples, promotions, and more. Either side of a marketing push, this can be a tremendously insightful effort.
SEO Opportunities
Search engine optimization can help you achieve better results online by raising your natural search rankings via offering great content and functionality as part of your website. But of course, it might be that you find it difficult to understand exactly if SEO is working or not. Thankfully, learning how to measure ROI for SEO can help you gauge the potential of each push, especially if you need additional backlink authority, or perhaps to review your written content to see just how effective it is. For instance, keyword-stuffed content can often work against you rather than for you.
Signups & Lead Generation
The amount of signups you achieve, perhaps for a newsletter, a subscription service, or to register interest in a new product can of course be measured in quantified terms. It can also be worthwhile to track your lead generation, based on how many people click a social media ad, for instance, how many people respond to a survey, or perhaps the sign-on deals you provide with another service as a joint promotional scheme. In some cases, coupon codes given to various online personalities you have sponsored will also be used to ascertain how much business you’re getting from that particular direction. Marketing, in these terms, can be measured in the best sense.
With this advice, we believe you’ll be able to measure the worth of a marketing push in the best possible way.
