How Your Tattoo Business Can Survive A Pandemic

There are many business types that have been hit far worse than others throughout this ongoing pandemic. Typically, the businesses that suffer the most are those that rely on close interactions. You can’t provide your service while socially distanced, so you need your company to be open and ready to welcome customers every day. Lots of businesses fall under this category, but there’s a sub-category within it of enterprises that perhaps don’t provide what most will call an ‘essential’ service. 

For instance, healthcare businesses provide essential services allowing them to stay open through most of the pandemic. You also have businesses like hairdressers that blur the lines - not technically an essential service, but one people do rely on. As you can tell by the title, today’s focus is on a particular business that’s been hit hard by the pandemic: tattoo businesses. Lots of tattoo parlors have been forced to close down, but others have managed to adapt to the changes throughout the pandemic. So, how can your tattoo business survive in the future?

Focus on safety

First and foremost, with a business that relies on close contact, you need to have some good safety measures in place. This might mean you only allow a maximum number of people in your shop at any given time. It could mean you make sure everyone wears face masks during treatments, and you ensure people sanitize their hands and can display negative COVID tests before they come in. You’ll also need to take sanitization very seriously regarding your equipment. Ensure you have a powerful needle cleaner, get some wipes and sprays to clean your surfaces after every appointment, and so on. 

All of this will help you create a place where people feel nice and safe. Thus, you encourage more people to make bookings as they know you’re taking every available step to minimize risks and perform your job. It should also mean that you fall in line with any government regulations that might be in place where you live. 

Offer additional services

Instead of only providing tattoos, a lot of tattoo artists have begun offering additional services to survive throughout the pandemic. When shops close and people are forced indoors - which can happen at any given moment, let’s be honest - you need a source of income. Seeing as your whole business revolves around your individual artistic talent, why don’t you play on this?

Start offering commissioned pieces of art that you can do in your spare time and sell to people. Design your own art and sell it online - you could even offer a tattoo design service for people that might not live in your area. Someone on the other side of the world can pay you to create a design, which they then take to their tattooist. All of these ideas give you different avenues of revenue to help you make money if your main source of income starts drying up. 

The good news for this industry is that tattoo demand is higher than ever before. People are living with a ‘you only live once’ attitude thanks to the pandemic, so there should be lots of potential customers out there. It’s been a tricky few years, but perhaps now is the time to rebuild your business and see more success than ever!