Delving into the world of fashion can be an exciting journey, but knowing how to navigate your business from a startup into a thriving fashion business can be overwhelming when you are just beginning as a business.

All businesses need some kind of marketing strategy to help them grow and succeed. Depending on which industry you operate in, your marketing needs will be slightly different. If you’re looking for ideas to market your health and wellness business, these will get you off to a great start.

What sets your business apart in today's world isn't the quality of your goods and services or how much you spend on marketing but your brand. In the current business climate, perception is everything.

Everyone and their mother has a social media account these days. Far from the teen-based fan following of trendsetters like MySpace, audiences of all ages are taking to more recent contenders like Instagram. And, for the most part, they do so for their pleasure. Sure, stories of overnight social media successes do the rounds, but do any of us really believe that we could hit viral heights?

Navigating the ever-changing social media platforms and their trends can be a headache. What’s really behind Instagram’s algorithm?