So, you've got a great idea for a new brand? Before you launch, there are a few things you need to put in place first.

The process of building a good public reputation is an art. Indeed, it must be for all the right reasons. It takes a great deal of creativity, knowledge about personal branding, and sustained self-confidence to get it right.

If you’re concerned that introducing more environmentally friendly principles will have a negative impact on your business, don’t be.

Starting out a business can feel very DIY. As you’re doing a lot of the work yourself, it can be difficult for things to feel slick and professional - especially when you’re working every hour under the sun to make your business a success.