The process of building a good public reputation is an art. Indeed, it must be for all the right reasons. It takes a great deal of creativity, knowledge about personal branding, and sustained self-confidence to get it right.

Our personal branding is something that we cannot overlook. When we are trying to cultivate a powerful personal image, whether it is to get the job we want, or to promote our business, how we are perceived is everything, but it is also about making sure that you stay true to yourself. What does it take to give yourself a personal branding makeover?