In today’s business world, it can seem as if we have to think large scale when it comes to marketing. But if you have a local business or bricks and mortar store, then you’re going to want to focus on your local marketing efforts in order to attract customers to you.

If you’re relying on a raw materials company halfway across the world, you will be waiting for longer and potentially, unable to reach them to fix problems quickly. Supporting your local businesses is therefore great for your brand’s growth.